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DOING GOOD & DOING WELL

Turning the Page on Social Media

DIRECTION
 

Developed content ideas to promote the book across social media, then brought those ideas to life through filming and editing. Focused on creating short-form content that showcased the book and helped reach a wider audience.

Michael Kaufman Doing Good & Doing Well

RESULTS

During my time managing the brand’s social media, I focused on creating consistent, engaging content and strengthening its overall online presence. This work generated over 7,400 views, reached more than 2,600 accounts, and contributed to 4.4K in organic reach and 225 content interactions across the analytics shown. These results reflect the impact of consistent content planning, editing, and social media strategy on increasing the brand’s visibility and engagement.

7.4K

CONTENT VIEWS

2.6K

ACCOUNTS REACHED

225

CONTENT INTERACTIONS

ALL PROJECTS

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